PROstart is a driver’s first step in effective marketing, aimed at securing sponsorship.

The customisable, multi-platform marketing tool is designed to represent the driver as an attractive, viable sponsorship platform; options include one-off executions to ongoing marketing and support, even beyond the acquisition of sponsors. PROstart is suitable for any form of motorsport with commercial interest. 

As creators of PROstart, Macdonald Motorsport has decades of experience in motorsport, driver management, marketing and media. A hands-on approach from start to finish ensures the strongest possible chances of success. With an international network of teams and drivers, we remain constantly informed of sponsorship opportunities across the globe.

PROstart’s elements can be tailored to suit your budget:


A general presentation, personalised for the driver and aimed at highlighting the key elements of how the driver (and motorsport) can be of benefit to a brand.


A presentation written for a specific potential sponsor, highlighting the key elements of how the driver (and motorsport) can be of benefit to a brand. This would include sponsorship graphics.


Social media profile creation & management, as well as the creation and management of a driver page on our website or a dedicated, branded, media-rich website. Our web offerings include a downloadable version of the sponsorship presentation.


Creation of a promo video about the driver for use in all elements and platforms, including shorter content clips to be used as part of a broader social media campaign.

Take Away

All printable elements, online links and showcase video loaded onto a branded USB flash disk, to be handed to potential sponsors.


Advice on the most effective ways to find and approach potential sponsors, as well as best practice in incorporating branding and social media with a focus on sponsor acquisition.

Launch your racing career with PROstart

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